Standard of Ethics
The Internet is by nature distributed and unregulated. While this represents its greatest asset, it also eliminates many of the tangible cues to a merchant's credibility, which are present in the physical world. In the spirit of replacing these lost "consumer comfort factors" without the need for further governmental intervention, we voluntarily commit to follow this Universal Standard of Ethics when transacting business on the Internet.
As reputable members of the global Internet commerce community, we hereby agree:
Section I : Ethicsto deliver what
we promise and promise only what we can deliver.
to deal honestly
and fairly with customers.
represent who we are and what we do.
to fulfill all
warranty claims within a reasonable period of time.
to avoid promulgation
of abusive or degrading material.
Section II : Complaints
to promptly respond
to all customer complaints.
our best efforts to fairly resolve all legitimate complaints
in a timely fashion.
Section III : Advertising
to ensure to the
best of our ability that no documents containing false statements
are distributed on-line.
appropriate meta-tags in our web site to assure content-disclosure.
substantiate any statements or advertised claims upon request.
to employ the greatest of care, consideration, and courtesy when undertaking unsolicited electronic advertising.
Section IV : Disclosure
to disclose basic features and benefits of a product, service or contract in language that is easily understood by the consumer.
to disclose all terms, conditions, financial and contractual obligations applicable to the transaction including warranties, returns and refunds.
to provide consumers with access to financial records of their transactions.
to disclose the price, type of currency and all fees, surcharges, and shipping costs associated with a particular transaction.
to disclose availability of goods and services, timing of billing, and realistic shipping expectations.
Section V : Adherence to laws
to abide by all
laws of any federal body which has governing jurisdiction
in the locale in which our business is chartered, incorporated,
Section VI : Privacy
of fair information practices approved by the government and prominent
industry organizations. These principles include:
goals of your individual Web site with consumer anxiety over sharing
personal information online,
and disclosure of practices regarding collection and use of personal
information (data which can be used to identify, contact, or locate a
choice and consent over how their personal information is used and
appropriate data security, quality, and access measures to safeguard,
update, and correct personal information
whether the server used is secure and, if not, undertaking prudent
accepted measures to minimize any risk of fraud resulting from credit